THE INSIDE TREK:
LOOKING AFTER YOUR DATA – ALWAYS
At The Inside Trek, as a responsible business seeking to set the example, we are 100% committed to looking after your data, and protecting your privacy and security. All Inside Trek team members are customers of other internet sites – so we completely understand and respect how important privacy is.
Our key promises
We’ll always look after your data and keep it safe and secure:
- The good stuff: We will only use your data to improve your experience.
- Locked down: We’ll protect your data like it’s our own.
- Straight talking: We’ll always talk your language and have your back – no nonsense, no surprises.
- No spam: You decide what and how you hear from us.
- Just the essentials: Your info won’t just hang about – if we don’t need it, we’ll delete it.
For all services provided by The Inside Trek, the data controller — the entity that’s responsible for looking after your data— is Andrew Magowan, of whom The Inside Trek is a trading name.
So you’re fully clued up, here’s more detail why we need your data and how we use it:
How we use your information
We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
| Identify you when you visit our website or contact us | Checking your identity helps us to keep your information safe from fraudsters, and helps us deal with your contact or query as promptly as possible | Legally, we have to do this and it is also important for us |
| Put together and complete your booking for you | It’s a bit hard to put together and complete your booking with us if we don’t use your name and contact details! | It’s an important part of our contract commitment to you |
| Send you account and service updates, such as experience updates and order confirmations | To keep you informed of any changes to The Inside Trek services | Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated |
| Send you booking updates by text, e-mail, phone or through an app | So you know how your booking is progressing | It’s an important part of our contract commitment to you |
| Direct you to the right part of our website | To get you to the information that you want faster | It’s important to us that you get the best out of your The Inside Trek online experience |
| Send you information about our products and services | We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below) | It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer! |
| Manage your participation in any promotions, offers or discount schemes you choose to participate in | To ensure you receive any discounts or offers relevant to you at the time | We will treat this as an important contract commitment to you if you choose to participate |
Your payment information
This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
| Take payment, and give refunds | After all – we’re not giving all our Inside Knowledge and experiences away! | It’s important to us and an important part of our contract commitment to you |
| Keep a record of any financial transactions with you | We need to know what you have paid for (and we have to tell the tax man about our income too!) | Legally, we have to do this |
Your contact history with us
What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message. If you contact us by phone, we may log and sometimes even record the calls we receive, too.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
| Provide customer service and support | After all, you expect the best service from us! | It’s an important part of our service and also part of our contract commitment to you |
| Improve the services and support we provide to you | So that you get the best possible customer service | It is important for us to keep improving the service we provide, particularly by fixing any areas that aren’t working smoothly |
Booking history
What bookings you have made with us in the past.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
| Help you keep track of experiences you may like, update you when we have new availability and let you share them, your way | To help you get to the products and services that you like faster and so you can get the best Inside Trek | It’s up to you if you want to use these services but we would love you to share all our good stuff |
| Provide customer service and support | Because you expect the best service from us | It’s an important part of our contract commitment to you |
| Analyse what you have booked, which helps us find out what you like. | To ensure we are giving you what you want, providing you with the best service we can, and so we can stay ahead of the competition. | It really helps us to provide your perfect Inside Trek if we know your preferences. |
| We match your bookings to links from affiliates who might have introduced you to The Inside Trek or promoted a particular experience when you visited their site. We share relevant purchase history with them, so they know when they have made a successful introduction | We have a number of “introducers” who direct new customers to us or promote our experiences on their sites | As a small business, it is really important for us to generate new customers through different sources |
Information about your phone or laptop, and how you use our website
Information collected when you browse our site or use our online services, including your IP address and device type, how you use our website (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
| Identify you when you visit our website | If we can remember you, we can give you the best possible online experience. | It is important for us that you get the best online experience |
| Improve our website and set default options for you (such as language and currency) | It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information | It is important for us to know what you like to give you the best shopping experience |
| Send information about our products and services to you | We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below | It is important for us to show you things we think you will like and that may make your The Inside Trek experience better |
| Show you The Inside Trek adverts as your browse the web | So you can see our latest products and deals that we think you will love | It is important for us to show you things we think you will like |
| Monitor visitors to our site and analyse their behaviour | To protect our website and to help make our service better | This is important for us and legally, we have to do this! |
Information from Social Media or accounts you link to us
What we do if you link your Social Media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
| Analysis to understand what you like, how you might share your likes with your friends and how you might influence others with your style | It helps improve any recommendations we make to you and we may invite you to take part in surveys, reward schemes and other hiking or Northern Ireland related activities. | It is important for us to know what you like to give you the best online experience |
| Provide experience recommendations | So you can quickly spot things which take your fancy | We really enjoy showing you things we think you will like |
If you post comments about The Inside Trek, tag The Inside Trek or post photos to our Social Media pages
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
| Monitor the views or opinions of our customers and the public | We may want to respond to you or react, particularly if you are unhappy with something | It is important for us to know what you think about us |
| We use public sources of information to help us investigate fraudulent activity | To prevent and detect fraud against either you or The Inside Trek – unfortunate, but absolutely essential | This is important for us to protect our service, to protect you and to stop this |
Your responses to surveys, feedback and competitions
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
| We occasionally ask for feedback on our experiences or how you feel we are doing. Generally, responses are anonymised but we may want to respond to you directly, for example if you mention you are unhappy with something | It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service. | It’s up to you whether you take part. |
| Manage the competitions that you choose to enter and get prizes to the winners. We will let you know how we use your data at the point of entry. | We need to let you know if you win! | If you take part we will treat this as an important contract commitment to you. |
Other identifiable information
| What we do | Why we do it | Why we need to do it (the legal stuff!) |
| We allocate you a unique number when you first book with us (your customer ID) | This allows us to uniquely identify you | It’s an important part of our contract commitment to you |
| Proof of your identity | We sometimes need to check your identity – for example to confirm it is you that made a booking, or to verify that you are entitled to a particular discount scheme | It’s an important part of our contract commitment to you |
You don’t have to give us all of this personal information but if you don’t, you may not be able to use all the functions of the site (including the booking function), and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services.
Fraud prevention and detection
We use any of the above categories of information to identify, prevent and detect fraud, against either you or against The Inside Trek. Detecting and preventing fraud is an unfortunate, but an absolutely essential, part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.
We also use Booking history data to protect our service and as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect The Inside Trek and our Service. Your rights in relation to this are detailed below.
Personalising your experience on The Inside Trek
We use the data we collect to help us provide you with the best service, the best customer experience and to show you the latest and greatest products and services that we think you will love.
SHARING YOUR INFORMATION
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.
However, we share your data with the following categories of companies that we work with as an essential part of being able to provide our services to you:
- Companies that do things to get your order to you, such as payment service providers, warehouses, order packers, and delivery companies
- Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
- Affiliates who help us reach out to potential new customers or promote our products on their websites
- Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:
- Social Media sites and other companies approved by you
- Other third party payment providers, when you choose to use their payment services
If you would like to know more about the 3rd parties we may share personal data with, or how to find out more on how they will use your data, please contact us at the details below.
We may also provide third parties with aggregated and anonymised information and analytics about our customers. Before we do so, we will make sure that it does not identify you.
MARKETING MESSAGES
If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services.
How to stop marketing messages from The Inside Trek
You can control the marketing communications you receive from The Inside Trek through the following options:
- Emails: You can also click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the webpage where you can unsubscribe from that method of communication.
- Text Messages: You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication.
- Any method of Marketing: You can contact us generally, and once you do this, we will update our records to ensure that you don’t receive further marketing messages.
If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request.
Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification.
SEEING ADVERTS FOR US ONLINE
We use online advertising to keep you aware of what we’re up to and to help you see and find our products.
You may see The Inside Trek banners and ads when you are on other websites and apps, such as Social Media. We manage this through a variety of digital marketing networks and ad exchanges. We also use a range of advertising technologies.
The banners and ads you see are based on information we hold about you, or your previous use of The Inside Trek (for example, your The Inside Trek search history, and the content you read on The Inside Trek) or on The Inside Trek banners or ads you have previously clicked on.
For more information on our use of advertising technologies and Cookies, please see the ‘Cookies’ section below.
YOUR INFORMATION IN COUNTRIES OUTSIDE EUROPE
The Inside Trek is a business with operations inside and outside of the United Kingdom and we use suppliers and fulfilment centres located across the world. Some of these locations will not offer the same level of protection for your personal data as the UK or the EU, but if we transfer your information to one of these locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your transferred information.
KEEPING YOUR INFORMATION
We’ll hold on to your information for:
- as long as you continue to be an The Inside Trek customer (assessed through continued interaction with us, such as subscription to our email database, or following our social channels); and
- for as long as we are required to keep it to ensure we meet our legal requirements across the globe (most commonly, this is for seven years from the date of each interaction).
If you no longer wish to be a customer, you can contact us and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.
YOUR RIGHTS
You have a lot of rights relating to your personal information, these are:
- The right to be informed about how your personal information is being used (like this notice!)
- The right to access the personal information we hold about you
- The right to request the correction of inaccurate personal information we hold about you
- The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
- The right to stop direct marketing messages
- The right to withdraw consent for any consent-based processing at any time
- The right to request that we transfer or port elements of your data either to you or another service provider
- The right to ask us to explain any computer-system decision about you
- The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office
If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.
CHANGES TO HOW WE LOOK AFTER YOUR DATA
We may change this page from time to time, to reflect how we are processing your data. If we make significant changes, we will make that clear on The Inside Trek website, or by some other means of contact such as email, so that you are able to review the changes before you continue to use The Inside Trek.
COOKIES
We use cookies when you visit our site, but you can control these through your browser settings. Here’s how you can manage cookies on your devices:
What are cookies?
Cookies are data files that can hold small amounts of info and are stored on your device (computer, smartphone etc) when you first visit a website.
How do we use them?
We use cookies for:
- essential operations, like site navigation
- allowing you to add items to your shopping bag or to your Saved Items
- analysing visitor numbers and behaviours, such as what pages are frequently visited
- assessing the success of our advertising campaigns, offers and communications
- targeting suitable advertising messages
- understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites
What types of cookies do we use?
There are four main types of cookies that we may use:
- Site functionality cookies – these allow you to navigate the site and use our features, such as “Add to Bag” and “Save for Later”.
- Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
- Customer preference cookies – when you’re browsing or shopping on The Inside Trek, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.
- Targeting or advertising cookies – these are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
How to manage cookies
Most browsers allow you to manage cookies saved on your device – just head to the help section of your browser. But don’t forget, if you modify your settings to block all cookies, you may not be able to access parts of our site or our service.
HOW TO CONTACT US RE YOUR DATA
We always want to hear from our customers (especially if you feel we’ve let you down or could do better). If you:
- Have any questions or feedback about this notice; or
- Would like us to stop using your information; or
- Want to exercise any of your rights as set out above, or have a complaint,
please don’t hesitate to contact us, and we’ll be happy to answer any questions you may have.
You can contact us about data by dropping us a line at andrew@theinsidetrek.com. Or if you’d like to, you can write to us at:
Data Protection officer
The Inside Trek
49 Loughloughan Road
Broughshane
County Antrim
Northern Ireland
BT43 7HZ
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